Publisher:
ADCELL
Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin
Description:
When you click on an ad containing a partner link, ADCELL places a cookie on your computer for conversion tracking. The cookies serve the purpose of accurate billing within the framework of the partner program by recording the success of an advertisement. The cookies recognize that you clicked on the ad and allow the advertiser to trace the origin of the order. ADCELL also uses tracking pixels, which allow information such as visitor traffic on the pages to be analyzed.
Link to the privacy policy
What data is collected?:
ADCELL tracking cookies do not store any directly personally identifiable data, such as names or IP addresses, but only the ID of the referring partner and the order number of the advertisement clicked by the visitor (banner, text link, etc.). The partner ID is used to assign the commission payable to the referring partner upon completion of a transaction.
Purpose of data collection:
For marketing purposes.
Cookies:
bp-adcell
Duration: 365 days
Stores the consent for the integration of the advertising partner Adcell.
*_uid
Duration: 24 hours
Tracks ad-srv.net affiliates / Adcell.
ret_on
Duration: 24 hours
Tracks ad4mat.de affiliates / Adcell.
config
Duration: 24 hours
Tracks ad4mat.de affiliates / Adcell.
country
Duration: 24 hours
Tracks ad4mat.de affiliates / Adcell.
adspaceId
Duration: 24 hours
Tracks ad4mat.de affiliates / Adcell.
ap*
Duration: 24 hours
Tracks ad4mat.de affiliates / Adcell.
multi_adv
Duration: 24 hours
Tracks ad4mat.de affiliates / Adcell.
UserID1
Duration: 24 hours
Tracks affiliates / Adcell on .adfarm1.adition.com.
uid
Duration: 24 hours
Tracks affiliates / Adcell on .adform.net.
C
Duration: 24 hours
Tracks affiliates / Adcell on .adform.net.
uu
Duration: 24 hours
Tracks affiliates / Adcell on .adscale.de.
tuuid_lu
Duration: 24 hours
Tracks affiliates / Adcell on .bidswitch.net.
tuuid
Duration: 24 hours
Tracks affiliates / Adcell on .bidswitch.net.
tuuid_lu
Duration: 24 hours
Tracks affiliates / Adcell on .creative-serving.com.
c
Duration: 24 hours
Tracks affiliates / Adcell on .creative-serving.com.
tuuid
Duration: 24 hours
Tracks affiliates / Adcell on .creative-serving.com.
tu
Duration: 24 hours
Tracks affiliates / Adcell on .ih.adscale.de.
mt_misc
Duration: 24 hours
Tracks affiliates for Adcell on .mathtag.com.
uuid
Duration: 24 hours
Tracks affiliates for Adcell on .mathtag.com.
*_uid
Duration: 24 hours
Tracks affiliates / Adcell on .redintelligence.net.
adcell
Duration: 1 hour
Stores the session in local storage.
adcell
Duration: 1 hour
Set when visiting www.adcell.de. The cookie remains valid for one hour after the last visit.
Legal basis:
The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR, the result of balancing the interests of the affected parties and those responsible. The impact on the interests and rights of the affected parties to be weighed against this legitimate interest is minimal, and the interests of the data controller prevail. Affiliate marketing, as a form of advertising, largely relies on commission-based models. To account for these commissions, commissionable transactions must be tracked online by advertisers. This requires the collection of corresponding digital information. The collected data (partner ID) records the transactions and enables the correct assignment and billing of services between the contract partners (advertisers and affiliate publishers). According to Recital 30 of the GDPR, IP addresses and cookie identifiers are not generally considered to be associated with natural persons, but only in circumstances where these identifiers are used to create profiles of the natural person through combination with other information. Without this combining and enriching, in many cases the threshold of personal identification is not crossed. Unlike IP addresses, there is no general way to identify the natural person behind the online identifiers we use through the exercise of information claims, so a personal reference is not established.
Location of processing:
Germany