The Power of Noni Juice?

Unreliable marketing claims describe the fruit as a secret remedy with miraculous effects such as “reducing the need for sleep”, “curbing cravings”, and “relieving pain”. They are also said to be effective against allergies, arthritis, depression, strokes, obesity, kidney problems, and even cancer.

What are noni fruits?

Noni, also known as morinda fruits, are potato-sized fruits from the Indian mulberry tree “Morinda citrifolia”, which is why they are often referred to as Indian mulberries. They grow on the Polynesian islands, Hawaii, and the coasts of Central America and Madagascar in tropical climates. Unripe fruits are hard and have a light green color, but they soften and turn yellowish to white as they ripen. The smell and taste of ripe fruits are often described as “cheesy” or “soapy”, which is why noni juices are often mixed or flavored with other juices (e.g., raspberry, grape).
Noni fruits are not typically consumed as part of a daily diet in Europe. Therefore, they have been classified as “Novel Food” and had to undergo a safety assessment and approval process under the Novel Food Regulation (EC No. 258/97). Products made from noni fruits, such as juice, puree, dried extract, and powder, have been approved for the market since 2003.

How is the juice made?

Currently, there are many ways to produce noni juice. One method involves using dried noni fruits processed into powder, which is then mixed with water, fruit concentrate, preservatives, stabilizers, and flavorings to create a juice. Similarly, noni puree is also used as a base. The mixture is then heated and bottled. Since the unique flavor is not to everyone’s taste, flavorings are commonly used in noni products.
Traditional production, however, only requires pure noni fruits, which are pressed and pasteurized. The result is a 100% natural noni juice without any additives. Naturally, this juice has a whitish-gray color, which gradually changes to light brown over time.

100% pure noni drip juice from goodnoni

What’s inside?

The nutrient content of noni direct juice varies considerably. However, it is known for its high content of secondary plant substances, including flavonoids, lignans, phytosterols, carotenoids, vitamins, minerals, and enzymes. Goodnoni juice has been tested multiple times by independent laboratories. Since this juice is a pure natural product, the values naturally fluctuate.
The table below provides average values.

What should I consider when using it?

It is recommended to take 30-60 ml once or twice a day. For the juice to have its optimal effect, it should be consumed at least half an hour before a meal. The flavors of the juice take some getting used to. If the pure juice is not to your liking, you can dilute it or mix it with other juices.
The European Food Safety Authority evaluated the juice in 2006 for toxicity and possible health hazards. A suspected link between consumption and liver damage could not be confirmed after extensive review.
The pasteurized juice has a shelf life of 2 years. After opening, it should be stored in the refrigerator and consumed within about a month.

What’s the deal with the Noni hype?

Studies proving the effectiveness of noni juice on specific health issues are still scarce. While some studies have observed positive effects such as antioxidant properties or improvements in blood lipid levels, the results should be viewed critically. On the one hand, not all noni juices are the same, as their content can vary significantly (due to differences in cultivation areas, harvest times, storage, transport, and processing of the fruits). On the other hand, there are also numerous studies that use noni extracts, where the ingredients are highly concentrated, making it difficult to compare them with noni juice.
In conclusion: if you want to consume noni juice, follow the manufacturer's consumption recommendations. Whether the juice provides health benefits is up to each person to decide. Side effects, however, are generally not expected.